McDonald’s new commercial, which began airing on August 19, 2025, is already creating a huge buzz on social media. Featured in the ad is the officially approved LUNA SEA tribute band, LUNA CHEE. Their bold rearrangement of the classic hit “ROSIER” into “Chee-Chee ROSIER” is a clever twist that makes fans grin while remaining enjoyable even for those unfamiliar with the original.
LUNA SEA × McDonald’s Collaboration CM Now On Air
LUNA CHEE
— マクドナルド (@McDonaldsJapan) August 18, 2025
Vo. 加藤清史郎
Gt. HARUTO (LUNA RIVER)
Gt. HIROTO (Alice Nine.)
Ba. ユエ (キズ)
Dr. 響 (摩天楼オペラ) pic.twitter.com/iD9PqMYjlr
In McDonald’s new commercial, starting from August 19, 2025,the officially recognized LUNA SEA tribute band“LUNA CHEE” makes an appearance. LUNA SEA’s 1994 hit song“ROSIER,” whose music video (MV) is being paid homage to,was reimagined as “Chee-Chee ROSIER,” which they performed.
This summer’s new campaign is set to capture the attention of both music fans and McDonald’s customers.
What is LUNA CHEE? An official tribute band with Seishiro Kato as the vocalist
A star-studded lineup behind the tribute project
Time Has Come pic.twitter.com/aQ1msTteZL
— マクドナルド (@McDonaldsJapan) August 18, 2025
LUNA CHEE is an officially approved tribute band that performs LUNA SEA’s songs.
Fronted by actor Seishiro Kato on vocals, the band brings together skilled Visual Kei (V-Kei) musicians—guitarists, bassist, and drummer—creating what may seem like an unusual combination at first glance. However, the musical quality is guaranteed, with a performance level that satisfies fans and faithfully recreates the world of the original LUNA SEA.
Members of LUNA CHEE:
- Vocals: Seishiro Kato
Known primarily as an actor, Kato takes on a new musical challenge by serving as the frontman in this collaboration. - Guitar: HARUTO (LUNA RIVER)
A rising star in the younger V-Kei scene, renowned for his highly polished SUGIZO covers. - Guitar: HIROTO (Alice Nine.)
Guitarist of the iconic V-Kei band Alice Nine., now celebrating their 20th anniversary with fans across generations. - Bass: Yue (Kizu)
Bassist of the fast-rising band Kizu, admired for raw, emotional performances. - Drums: Hibiki (Matenrou Opera)
Drummer of Matenrou Opera, known for their symphonic yet heavy sound. Hibiki is celebrated for his powerful technical skills. - Vocals/Parody: Tamutamu
A performer best known for his Ryuchi Kawamura (LUNA SEA) impersonations. Multi-talented, Tamutamu also plays guitar, bass, and piano, and writes and composes music.
The collaboration CM features a parody version of “ROSIER” performed by Tamutamu. With a music video aesthetic that mirrors the original LUNA SEA production, LUNA CHEE delivers a rock-inspired celebration of McDonald’s “Chee-Chee Double Cheeseburger” and “Chee-Chee Teriyaki Burger,” presented with dramatic flair.
Key points when comparing to the original MV
The official tribute band LUNA CHEE created “Chee-Chee ROSIER” with the goal of perfectly recreating LUNA SEA’s iconic “ROSIER” music video—and from the very first glance, the level of detail is undeniable.
★ LUNA CHEE – “Chee-Chee ROSIER” MV★ LUNA SEA – “ROSIER” MV
1. Faithful Recreation of Costumes & Production: Black Outfits, Lighting, and Camera Work
The CM by LUNA CHEE meticulously mirrors the visual style of LUNA SEA’s “ROSIER” MV. From the black-based costumes and dramatic lighting to the camera angles and framing, everything captures the atmosphere of the original. The result feels nostalgic for longtime fans while still leaving a strong impression on new viewers.
2. Performance Details: Guitar Synchronization & Mic Stand Work
The members’ performances also pay attention to fine details. In particular, the synchronized guitar play and the way the mic stand is handled clearly reference the movements of LUNA SEA’s members—almost like watching RYUICHI and the band themselves back in the day (laughs).
Notably, all instruments used in the CM were provided by ESP, matching the exact same models used at the time by the original LUNA SEA.
3. Playful Twist: Turning Lyrics into “Chee-Chee”
The most striking feature of this collaboration CM is the humorous rewrite of the legendary “ROSIER” lyrics, replacing them with “Chee-Chee.” For example, the chorus is sung as “Chee-Chee Double Cheeseburger” and “Chee-Chee Teriyaki,” making it a playful parody full of surprises that will no doubt make viewers laugh.
Interestingly, it’s said that even the original members of LUNA SEA were eagerly looking forward to seeing the final version of this collaboration CM.
During Tamutamu’s recording session, vocalist RYUICHI made a surprise appearance, creating a rare moment where hepersonally gave direct guidance,In addition, a web-exclusive movie featuringthe reactions of all LUNA SEA members watching the completed new commercialhas also been released.
A Web-Exclusive Movie Capturing LUNA SEA’s ReactionsLUNA SEA全メンバー
— マクドナルド (@McDonaldsJapan) August 20, 2025
CM初見リアクション集 pic.twitter.com/QIOOHq9zkO
★ McDonald’s Official “Behind the Scenes of LUNA CHEE” Movie
For more details on this collaboration,official McDonald’s X account.please check..
Why LUNA SEA and McDonald’s? Exploring the unexpected collaboration
At first glance, the combination of a legendary rock band and a fast-food chain might seem surprising. However, there are clear similarities between the two.
LUNA SEA has been a driving force in the music scene since the 1990s, continuing to influence multiple generations. McDonald’s, on the other hand, is a “brand rooted in everyday life,” beloved across generations and borders. In that sense, both share the quality of being long-lasting cultural icons that people deeply connect with.
Another key point of this collaboration is how the CM faithfully recreates the world of “ROSIER” while adding a humorous twist with “Chee-Chee ROSIER.” The fusion of serious rock aesthetics with McDonald’s trademark playfulness creates a fresh cultural mix.
For fans, the special thrill lies in hearing a beloved song appear unexpectedly in a daily-life setting. On social media, reactions like “I couldn’t stop laughing, but I’m happy” and “If this played in a convenience store, I’d cry” highlight how the CM blends surprise with familiarity, broadening its reach.
This collaboration goes beyond a simple tie-up—it may very well be described as “the moment rock stepped into everyday life.”
Conclusion: A unique sense of specialness that only true fans can fully enjoy
Released today, the LUNA SEA × McDonald’s collaboration CM is newsworthy not only for music fans but also for a broader audience. With its authentic performance and playful direction, “Chee-Chee ROSIER” is already making waves.
Whether you’re a devoted LUNA SEA fan or someone unfamiliar with rock, this CM offers something to enjoy. Don’t miss actor Seishiro Kato fully channeling RYUICHI as part of LUNA CHEE in “Chee-Chee ROSIER.”
▶︎Check out the event “FENDER® EXPERIENCE 2025” featuring LUNA SEA’s J and INORAN here →「FENDER® EXPERIENCE 2025」出演アーティスト第2弾発表！
Note: The information on this page is current as of August 2025. Please check the official websites for the latest updates.
