The full details of Fender Experience 2025, a large-scale music event hosted by Fender, have finally been revealed.
Taking place from October 11 (Sat) to October 13 (Mon, public holiday), 2025, the newly announced updates include the long-awaited third and final wave of performing artists, as well as the release of the official event timetable.
This article highlights all the latest announcements while guiding you through previous updates and the key highlights of the event.
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What is Fender Experience 2025? | Free Guitar Event in Harajuku & Omotesando
Fender Experience 2025 is a massive music event organized by the world-renowned guitar brand Fender. It’s a dream come true for guitar and music lovers, offering opportunities to explore the latest models, hands-on trials, live performances, talk sessions, and custom guitar exhibitions—all in one place.
An iconic figure in the Japanese rock scene, celebrating his 40th anniversary since debut. Known for his powerful vocals and charisma, he continues to be supported across generations.
Sayaka Yamamoto
Former member of NMB48, now active as a singer-songwriter. She gained attention both in Japan and abroad, including a successful Asia tour in 2024.
TALK SESSION
Michiya Haruhata (TUBE)
Guitarist of the classic summer band TUBE. Primarily responsible for TUBE’s compositions, he is known for his melodic and expansive guitar play.
Ken (L’Arc〜en〜Ciel)
Guitarist of the globally popular L’Arc〜en〜Ciel. He has composed the most songs among the members, leading the Japanese rock scene with his unique sound and strong presence.
Rei
A young blues-rock guitarist and singer. A returnee from the U.S. with experience performing at overseas festivals, she is a next-generation artist with a global sensibility.
Kazuki
Launched the YouTube channel “Kazuki’s Guitar Channel” in 2018, gaining popularity by blending performance with lifestyle content. He continues to make his mark through social media and live performances, rapidly rising as a noteworthy guitarist.
Vocalist and guitarist of UNISON SQUARE GARDEN. Supported for his unique sense of rhythm and sharp musical phrases.
Soichiro Yamauchi (Fujifabric)
Guitarist and vocalist of Fujifabric, known for his rich musicality and lyrical compositions.
Takashi Kato (Tokyo Ska Paradise Orchestra)
Guitarist of Tokyo Ska Paradise Orchestra. His versatile playing adds color to the band’s ska grooves.
NEE
A rock band gaining attention for its unique worldview and intense live performances. They have earned passionate support, particularly from younger audiences.
The artists announced in the 1st and 2nd rounds are summarized in detail in the following article.
The three-day timetable for Fender Experience 2025 has been released. We have summarized the performance and talk session times for each venue, so you can check the programs you’re interested in ahead of time.
October 11, 2025 (Saturday) Timetable
Fender Flagship Tokyo ・ Omotesando Hills ・ Laforet Museum
“Fender Experience 2025” is a free admission event,but some programs require reservation tickets. Therefore, if there are programs you want to attend, we recommend checking and reserving early.
The reservation ticket application period is from Wednesday, August 27, 2025, 6:00 PM to Tuesday, September 9, 2025, 11:59 PM. The results of the lottery are scheduled to be announced around Friday, September 12, 2025, at 3:00 PM.
Each stage where artists perform requires an electronic ticket, among other important points, so please check the official website for detailed ticket information.
Summary|Highlights & Key Points of Fender Experience 2025
Fender Experience 2025 is an interactive event that can be enjoyed by both guitar enthusiasts and music fans. Over three days, the event offers a packed program of live performances, talk sessions, and workshops.
Star-Studded Artist Lineup:The lineup includes leading Japanese rock and pop artists such as Koji Kikkawa, Aya Yamamoto, Ken (L'Arc~en~Ciel), and MIYAVI.
Rich Interactive Experiences:Attendees can participate in guitar trial sessions, custom order consultations, guitar design contests, and talk sessions.
Meet the Master Builders:A rare opportunity to talk with or join workshops led by Fender’s master builders, such as Andy Hicks and David Brown.
Multiple Venues Simultaneously:The event takes place across three locations—Omotesando Hills, Laforet Museum Harajuku, and Fender Flagship Tokyo—each offering unique content.
Combination of Free & Reservation-Based Events:Some live shows and talk sessions require reservations, allowing attendees to plan their schedules and enjoy all content efficiently.
Photo & SNS-Friendly:Colorful displays and live performances are perfect for sharing on social media, letting you capture memories in photos and videos.
Don’t forget to make reservations for the programs you’re interested in! From now,check the timetableandreservation-based programsin advance, and plan an efficient route to visit all three venues—it will give you peace of mind.
Enjoy the full charm of music and guitars at Fender Experience 2025!