The globally anticipated “FENDER® EXPERIENCE 2025” returns to the Harajuku–Omotesando area this fall! From Saturday, October 11 to Monday (holiday), October 13, this three-day event will feature live performances and talk sessions by world-renowned artists, rare workshops led by Fender Custom Shop Master Builders, exhibitions of around 200 brand-new models, and many other must-see highlights for guitar lovers. In this article, we’ll introduce the newly announced second wave of performing artists along with key details of the event.
For more detailed information about “FENDER® EXPERIENCE 2025,” please check our previous article.
▶︎Complete Guide to Fender Experience 2025 | Held in Harajuku & Omotesando! Free Live Performances and Guitar Design Contest Included
Second-Round Performing Artists for “Fender Experience 2025”
The second-round lineup for “FENDER® EXPERIENCE 2025” features a dazzling array of artists active across diverse genres. Here, we introduce the unique performers who will captivate audiences through live performances and talk sessions, including MIYAVI and Noa (Noashi).
LIVE&TALK SESSION
MIYAVI – Known as the “Samurai Guitarist,” MIYAVI is recognized for his distinctive slap playing style that resembles bass techniques. While widely known as a solo artist performing worldwide, MIYAVI previously played in bands and was active in the visual kei scene.
Noa – A solo artist who handles everything from songwriting, composing, arranging, and singing to video production and artwork. She began composing almost simultaneously with her TikTok posts, and her self-produced track Zenhoukou Bishoujo (“All-Direction Beautiful Girl”) drew widespread attention.
TALK SESSION
INORAN (LUNA SEA) – Guitarist of the rock band LUNA SEA. Since December 2010, he has had an endorsement agreement with Fender, which produced an INORAN signature model based on his own 1959 Jazzmaster.
[INORAN Signature Model – Click here]
Aimi Kusakari (Sakanaction) – Bassist of the rock band Sakanaction. Exposed to piano and guitar from an early age, she supports the band’s sound with her unique groove and musical sensibility. She serves as a role model for female bassists, inspiring countless players.
Erino Yumiki – A singer-songwriter and guitarist who debuted at age 19. She began playing violin at two and a half, picked up the guitar in junior high school after being inspired by The Beatles, and won the Grand Prix at a high school music competition. Her style blends precise, technical guitar work with the delicate expressiveness of a singer-songwriter.
KT Chang (ELEPHANT GYM) – Bassist of the Taiwanese indie trio ELEPHANT GYM, a leading force in the post-rock scene. Known for her one-of-a-kind irregular time signatures and melodic bass lines, she has attracted the attention of music fans around the globe.
In the first-round announcement of performing artists, it was revealed that HISASHI from GLAY and J from LUNA SEA would be participating, marking their first appearance together since the legendary joint concert The Millennium Eve 2025 held on February 22, 2025.Other performing artists are listedhere !
Fender Custom Shop Master Builder Featured Events (Workshops) | Exhibition of 200 New Fender Models
Fender Custom Shop Master Builder Featured Events (Workshops)
Details of the Fender Custom Shop Master Builder workshops have been revealed. Three Fender Custom Shop Master Builders—Andy Hicks, David Brown, and Dennis Galuszka—will appear, andpart of the building process will be demonstrated .
This is a rare opportunity to witness each Master Builder’s meticulous craftsmanship, along with their unique philosophies and aesthetics, up close—something you normally would never see. You may also hear in-depth, expert discussions on guitar making and exclusive behind-the-scenes stories that can only be shared here.
In addition to the three Fender Custom Shop Master Builders, there will also be a demonstration of the"hand-wound wire technique" by Master Pickup Winder Josefina Campos, the top apprentice of legendary pickup artisan Abigail Ybarra.
The pickups crafted by Josefina are highly regarded and are featured in special guitars such as limited editions and custom-ordered Master Built models. Don’t miss this rare chance to watch her work right before your eyes!
Click here for Fender Custom Shop modelsFender Custom Shop / Vintage Custom 1959 Stratocaster NOS (Time Capsule) Sherwood Metallic Green [S/N R141334] © Ishibashi Music Corporation.
Exhibition of 200 New Fender Custom Shop Models
At the venue, around200 guitars will be gathered, including new Fender Custom Shop models and prestigious one-off models crafted by Fender Custom Shop Master Builders. These products will be available for purchase after the event.
The event and instrument exhibition areas can be entered without advance reservations, though entry restrictions may be enforced depending on crowd levels. Please check the official website for detailed information on event hours and venues.
「FENDER® EXPERIENCE 2025」Official site Summary of “Fender Experience 2025” Second Round | Performing Artists & Workshop Information
Fender / Player II Stratocaster Maple Fingerboard Black 13-Piece Set with Fender Link I/O Ishibashi Music Corporation.
With the announcement of the second-round performing artists for “FENDER® EXPERIENCE 2025” and details on rare workshops by Fender Custom Shop Master Builders, this year’s program is shaping up to be a must-see for music fans. It’s a once-in-a-lifetime opportunity to experience live performances and talks by world-class guitarists and witness the skills of Master Builders firsthand.
“FENDER® EXPERIENCE 2025” will take place over three days, from Saturday, October 11 to Monday (holiday), October 13, 2025, across three venues including Omotesando Hills. With many free programs, the event offers a rich lineup that can be enjoyed by beginners and seasoned musicians alike. Be sure to check the official website regularly for event details and the latest updates.
If you’re interested in Fender guitars or basses, check out the link below:
Official Website Link Collection
「FENDER® EXPERIENCE 2025」Official site [Official Website of Fender Music Corporation] Supported by: J-WAVE
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Complete Guide to Fender Experience 2025 | Held in Harajuku & Omotesando! Free Live Performances and Guitar Design Contest Included
A comprehensive guide to ”Fender Experience 2025,” an event held by the world-famous guitar brand Fender in Harajuku, Tokyo! Free live performances and workshops, artists...
FENDER® EXPERIENCE 2025" © 2025 Fender Musical Instruments Corporation.
Note: The information on this page is current as of August 2025. Please check the official websites for the latest updates.
