A complete guide to “Fender Experience 2025,” hosted by the world-renowned guitar brand Fender in Harajuku, Tokyo! This article covers everything—from free live performances and workshops, to featured artists, Custom Shop builders, and full details of the highly anticipated guitar design contest.
Supported by: J-WAVE
Brought to you by Fender! Free Hands-on Workshops
Fender / American Professional II Stratocaster HSS© Ishibashi Music Corporation.
American instrument manufacturer Fender has announced that it will host the three-day interactive event “FENDER EXPERIENCE 2025” in the Harajuku and Omotesando areas from Saturday, October 11 to Monday, October 13, 2025.
“FENDER EXPERIENCE 2025” is more than just an event for guitar displays or live performances. It’s a unique celebration packed with immersive experiences where music lovers gather, play, connect, and truly engage with music.
The venues are Harajuku and Omotesando, the epicenters of Tokyo culture. Across three locations in this area, there will be live performances, talk shows, the largest-ever exhibition of Fender Custom Shop guitars and basses, and workshops by top-tier artists. As a hands-on event, it truly offersAn interactive experience that can be enjoyed with all five senses Indeed, a new classic for the season.
Furthermore, master builders from the world-renowned Fender Custom Shop will visit Japan, making possible the largest-ever exhibition of custom shop guitars. It’s a rare chance to experience the finest Fender guitars up close—guitars that are usually out of reach. Don’t miss this opportunity to feel the true spirit of Fender, loved by legendary artists around the world.
Performing Artist Information
Fender / J Precision Bass Maple Fingerboard Black Gold© Ishibashi Music Corporation.
"FENDER EXPERIENCE 2025" will feature a stellar lineup of artists across genres and generations. Each of the three events will showcase different performers.
※The information in this article is current as of September 2025. Additional performers and information scheduled for future announcements will be added as they become available.
MEET THE MASTER BUILDERS（Master Builders）
"MEET THE MASTER BUILDERS" is a live custom-order event where artists place their dream orders with master builders while sharing their personal preferences and passion for instruments.
The participating artists are as follows.
HISASHI（GLAY）
Takayuki Maruyama （SUPER EIGHT）
Additional performing artists can be found in the following article.Additional artists for “MEET THE MASTER BUILDERS” can be found here.
TALK SESSION（Talk Shows）
The “TALK SESSION” features in-depth conversations about the artist’s musical journey, their passion for instruments, and the appeal of their favorite gear. This content offers a behind-the-scenes look at the real mindset of performers—something you don’t usually get to hear.
The participating artists are as follows.
Shigeru Suzuki
J (LUNA SEA)
Suu / Aina Yamauchi
Additional performing artists can be found in the following article.“TALK SESSION” Second Installment Featured Artists “TALK SESSION” Third Installment Featured Artists
LIVE & TALK SESSION（Live Performances & Talk Shows）
Artists from various genres and generations come together! A special stage you can only see here will be held. Along with live performances, it will also feature a rich talk session.
The participating artists are as follows.
Chilli Beans.
otoha
Reiwa Roman
Additional performing artists can be found in the following article.“LIVE & TALK SESSION” Second Wave Featured Artists “LIVE & TALK SESSION” Third Installment Featured Artists
A guitar design contest is also being held! Your design might become a Fender Made in Japan Telecaster®!
As a special feature of “FENDER EXPERIENCE 2025,” the “Fender Guitar Design Contest” will be held! From the guitar body designs submitted to the contest, the selected design will actually be turned into an originalFender Made in Japan Telecaster®. .
Participants will design Fender’s iconic model, the “Telecaster®.” However, only the top surface of the body can be designed, and entries must be flat, original designs. Three-dimensional customizations or modifications to parts or performance are not allowed.
Applications can be submitted either online or by mail. There are no age or experience requirements—this is an event open to everyone, whether professional or amateur.
The application period runs from Tuesday, June 24, 2025, to Friday, August 22, 2025. The results will be announced at the “FENDER EXPERIENCE 2025” venue.
For more details about the “Fender Guitar Design Contest,” please check the link below.
Fender® Guitar Design Contest Official Site
Things to check before attending
Workshops & Interactive Booths
Master Builders from Fender Custom Shop visit Japan! Four master builders and a master pickup winder who makes pickups by hand will be coming from Fender Custom Shop, which boasts the world's highest level of craftsmanship.
The Master Builders and Master Pickup Winders who will be visiting Japan are as follows
Paul Waller（Senior Master Builder）
Dennis Galuszka（Senior Master Builder）
David Brown（Senior Master Builder）
Andy Hicks（Master Builder）
Josefina Campos（Master Pickup Winder）
During the event, these Fender Custom Shop masters will hold special workshopsand open order events with the artists.
In addition, the highlight of the event will be a custom order session held in a private space. A special custom order session is also planned,where you can order your very own dream piece while receiving advice directly from the master builder.
Lottery reservations for the custom order session are expected to be held around July 2025.
Event Schedule & Highlights
FENDER EXPERIENCE 2025 will be held over three days in the Omotesando and Harajuku areas in the heart of Tokyo.
Date & Venue
The event will be held in the Omotesando & Harajuku area of Tokyo for three days from October 11 (Sat.) to 13 (Mon.), 2025.
venue: Omotesando Hills Main B3F Space O, Laforet Museum Harajuku, Fender Flagship Tokyo
The main attraction of “FENDER EXPERIENCE 2025” is the opportunity to try out high-end custom guitars that you would not normally be able to touch, while admission is free (some events charge a fee and require advance reservations).
Numerous splendid artists will be participating, but the best part is that you can not only watch and listen to them, but also learn and experience them through workshops and consultations. Please enjoy the holiday with your family and friends and immerse yourself in the world of music and musical instruments presented by Fender!
Recommendations
Visitors can see Fender Custom Shop's top-of-the-line guitars and basses up close and try them out for themselves.
Live performances, talk sessions and workshops by artists will be held.
There are also special sessions by master builders, custom order consultations, and other contents that are rarely experienced.
Artists from different genres and generations will take the stage and perform.
Access to the Venue & Important Notes
Access to the Venue
All three venues are located close to train stations for easy access.
Omotesando Hills Main B3F Space O: Tokyo Metro's Chiyoda Line, Hanzomon Line and Ginza Line2 minutes walk from “Omotesando Station” Exit A2
Laforet Museum Harajuku: Tokyo Metro's Chiyoda Line and Fukutoshin Line1 minute walk from Exit 5 of “Meiji-jingumae Station”.
Fender Flagship Tokyo: Tokyo Metro's Chiyoda Line and Fukutoshin Line2 minutes walk from “Meiji-jingumae Station”.
All three venues are about a one- to two-minute walk from Meiji-jingumae Station on the Tokyo Metro Chiyoda and Fukutoshin Lines. The closest station to Omotesando Hills Main Building is Omotesando Station on the Tokyo Metro Chiyoda and Ginza Lines, but it is also about a 3-minute walk from Exit 5 of Meiji-jingumae Station.
For a map of the area around the three venues,here ,
Precautions:
FENDER EXPERIENCE 2025 is a free admission event, though,Some programs are charged and require advance reservations ,Therefore, please check the official website for the latest information.
Expect crowds at the guitar/bass test and consultation areas. You can shift the time slots or line up early, but please be sure to check the official website, as such activities as lining up early in the morning may be prohibited.
Since the venue is divided into three locations, it is advisable to check in advance for easy traffic flow to and from the venue, as well as rest areas.
Additionally, be sure to review the precautions outlined on the official website before your visit. Pay particular attention to the following points.
Photography within the venue: Photography and video recording are permitted in designated areas only. Please follow staff instructions.Prohibited items: Hazardous materials, large luggage, and photography equipment such as tripods are not permitted.Food and drink: Food and drink consumption is only permitted in designated areas within the venue.Re-entry: Once you exit the venue, re-entry is not permitted. Please bring any necessary items with you upon entry.illness: Attendees experiencing fever or feeling unwell are requested to refrain from attending.
For further details, be sure to check the officialFENDER EXPERIENCE 2025 FAQ page before participating.
Fender Official site
Summary & How to Enjoy the Event Early
." Squier by Fender / Sonic Esquire Beginner Set © Ishibashi Music Corporation.
FENDER EXPERIENCE 2025“ is a one-of-a-kind hands-on event where you can experience the fascination of Fender by ”seeing, hearing, and touching". Not only is the event free of charge, but you can also enjoy valuable interactions with master builders, talk events with gorgeous artists, and live performances.
If you cannot wait until this event, you may apply for the “Fender Guitar Design Contest”. You may also take this opportunity to sign up for a “Custom Order Session” lottery appointment with a Fender Custom Shop master builder to create your very own dream guitar, which is scheduled to be held around July 2025.
The event is expected to be crowded on the day of the event, so if there is a project you would like to participate in, be sure to check the schedule early or make reservations in advance. If you like guitars and music, you will surely enjoy the whole day!
Official Website Link Collection
「FENDER EXPERIENCE 2025」Official site
Fender Official site
Supported by: J-WAVE
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FENDER® EXPERIENCE 2025" © 2025 Fender Musical Instruments Corporation.
*The information on this page is current as of June 2025. Please check the official website for the latest distribution status.
