A complete guide to “Fender Experience 2025,” hosted by the world-renowned guitar brand Fender in Harajuku, Tokyo! This article covers everything from free live performances and workshops, featured artists and custom builders, to full details of the much-anticipated guitar design contest.
TOC
Event Overview
title: FENDER EXPERIENCE 2025dates: Saturday, October 11 – Monday, October 13, 2025 (National Holiday)venues: Omotesando Hills Main Building B3F Space O (4-12-10 Jingumae, Shibuya, Tokyo), Laforet Museum Harajuku (6F, Laforet Harajuku, 1-11-6 Jingumae, Shibuya, Tokyo), Fender Flagship Tokyo (1-8-10 Jingumae, Shibuya, Tokyo)admission: Free (Some events require advance reservations and fees)Event Highlights: Try-out sessions, custom consultations, talk shows, and live performances
Supported by: J-WAVE
Brought to you by Fender! Free Hands-on Workshops
American instrument manufacturer Fender has announced that it will host the three-day interactive event “FENDER EXPERIENCE 2025” in the Harajuku and Omotesando areas from Saturday, October 11 to Monday, October 13, 2025.
“FENDER EXPERIENCE 2025” is more than just an event for guitar displays or live performances. It’s a unique celebration packed with immersive experiences where music lovers gather, play, connect, and truly engage with music.
The venues are Harajuku and Omotesando, the epicenters of Tokyo culture. Across three locations in this area, there will be live performances, talk shows, the largest-ever exhibition of Fender Custom Shop guitars and basses, and workshops by top-tier artists. As a hands-on event, it truly offersAn interactive experience that can be enjoyed with all five senses .
Furthermore, master builders from the world-renowned Fender Custom Shop will visit Japan, making possible the largest-ever exhibition of custom shop guitars. It’s a rare chance to experience the finest Fender guitars up close—guitars that are usually out of reach. Don’t miss this opportunity to feel the true spirit of Fender, loved by legendary artists around the world.
Featured Artists & Master Builders
"FENDER EXPERIENCE 2025" will feature a stellar lineup of artists across genres and generations. Each of the three events will showcase different performers.
note: The information in this article is current as of June 2025. Additional performers and updates will be added as they are announced.
MEET THE MASTER BUILDERS（Master Builders）
"MEET THE MASTER BUILDERS" is a live custom-order event where artists place their dream orders with master builders while sharing their personal preferences and passion for instruments.
The participating artists are as follows.
HISASHI（GLAY）
Takayuki Maruyama （SUPER EIGHT）
TALK SESSION（Talk Shows）
The “TALK SESSION” features in-depth conversations about the artist’s musical journey, their passion for instruments, and the appeal of their favorite gear. This content offers a behind-the-scenes look at the real mindset of performers—something you don’t usually get to hear.
The participating artists are as follows.
Shigeru Suzuki
J（LUNA SEA）
Suu / Aina Yamauchi
LIVE & TALK SESSION（Live Performances & Talk Shows）
Artists from various genres and generations come together! A special stage you can only see here will be held. Along with live performances, it will also feature a rich talk session.
The participating artists are as follows.
Chilli Beans.
otoha
Reiwa Roman
Could your design become a Fender Made in Japan Telecaster®? Head to the next page to learn more about the guitar design contest and how to enjoy the event!
